Why do you describe Facebook as a “social utility” rather than a “social network?”

I think there’s confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals — some serve the function of business networking, some are media portals. What we’re trying to do is just make it really efficient for people to communicate, get information and share information. We always try to emphasize the utility component. Slideshare is an incredible resource for learning about a variety of topics, particularly those in the web 2.0 realm. The principle is simple: upload a presentation to share with others and find/download any presentations you connect with.

Being part of the powerpoint whizz-kid team I know how lengthy a process it can be to create a stunning deck, not just in terms of sourcing the right imagery, but developing a structured presentation that flows from start to finish. Slideshare is great for that upfront research stage (https://www.tomsreviews.co.uk/living-room/best-soundbar-under-200/) when you need to be broad in your thinking. Once you download the presentation it’s essentially yours for the formatting, but in the creative commons honest world that we live in, it just doesn’t feel right “taking” another person’s work and presenting it on as your own. So, stay true to the social web values and use Slideshare to inspire and stimulate ideas, but create your own original deck to really wow not just your boss, but clients.

If Google had a black screen, taking in account the huge number of page views, according to calculations, 750 mega watts/hour per year would be saved.  In response Google created a black version of its search engine, called Blackle, with the exact same functions as the white version, but obviously with lower energy consumption.

In principle, I think it’s a great idea although I have to admit the black screen takes a little while to get used to and according to the main man Mr. Ben Lord, “the data supporting the claims of it saving much energy is actually supposed to be fairly weak”. Not only that, but Google aren’t even behind this eco-conscious idea. It’s the brainchild of from Australia.  What am I talking about? The recent Coco Juice packaging by [Blue Marlin Brand Design Group]. Coco Juice is an intriguing new product on the market, coconut water.

The creative brief:

“Dr. Martins is a real person – a Brazilian nutritionist with an entrepreneurial spirit. Armed with the knowledge that coconut milk is loaded with healthy electrolytes, and the fact that this milk is very easily absorbed into the body, Dr. Martin’s set out to create a new brand.  The briefed focused on the exoticism of Brazil, where the product was born, as well as the natural essence of the product itself. (Typically electrolytes are delivered in “sport” or “science” oriented packages.) Blue Marlin focused on the origin of the product and with the mode of absorption, water.”

Like I said – simple, yet striking. And lush too for that matter. I want to taste it….and that’s when you know a good design – it motivates a change in not just attitude, but behaviour.  Users simply type in their address and get a rating out of 100, (based on the walkability of an address by locating nearby stores, restaurants, schools, parks, etc.), side by side a map that highlights local points of interest to WALK to. My Brooklyn hood came in at 80 (not bad, not bad, although [Patrick] leads the Brooklyn posse at 98).

The best thing is you actually discover new places to check out, (hello, I live near a cinema – news to me!), while simultaneously registering that these places can be WALKED to and WALKING is good for your sole (soul) – [you’ve got to love their section.

Get your walking boots on.

“In the past, people could just share information with their neighbors, but now people can influence the global village by sharing their experiences on the Internet.”

OK, all you travel lovers out there. It’s August which means holidays.

And as fun, joyous, relaxing, wonderful (you get the drift) as adventures (https://www.tomsreviews.co.uk/gym/best-rowing-machine/) to foreign lands may be, there is always the mad panic beforehand – did I get my malaria shot? Did I pack seasick tablets & plasters for the million cuts my flip-flops will inevitably throw my way? Lots to think about, right?

Well, chill out – you’re going on holiday, remember? Or rather, you can chill NOW thanks to a rather nifty set of travel tools just launched by [STA Travel], all available for download to your PC or Mac, or upload to your personal page. The Travel Checklist widget is essentially a check-list (pre-formatted with the essentials, but you can add your own TO-Do’s) where you can tick-off items complete as your trip approaches. In a word, handy.

Desktop Of course, some tools are darn useful and others are plain and simple fun. Like the countdown widget I downloaded last week. As per the screen-grab visual of my dashboard I now have 12 days, 11 hours, 6 minutes and 36 seconds to go till my return to the Emerald Isle. The orange color and the picture of the Irish cottage? Customized by me! Another cool one to upload to your blog and remind friends and family you are off to the sun is the weather comparison widget – i.e. it’s 8 degrees C and rainy in Ireland, it’s 35 degrees C and sunny in Spain. Talk about building anticipation for your holiday – love it!

The Safe Space Rant

Adam Ellis, design director of brand agency [Coley Porter Bell (CPB)] has rekindled his love affair with ice-cream in a van and hopes you will too. Say hello to Scoop. “I was inspired when, recently, I bought my four-year-old daughter an ice cream, and the whole theatre of my childhood came flooding back. Wouldn’t it be great to relive the excitement of getting butterflies when you heard that kitsch music playing from around the corner?” Playing on that sense of nostalgia, Scoop breathes life into the run rice cookers down image of selling ice cream on the streets. Taking a blinged out van fitted with chandelier and a host of fancy puddings, Scoop brings boutique eating to the masses. And with flavours including Turkish Delight, organic champagne and traditional marmalade, it’s not exactly child’s play. Delivering it all in bespoke cutlery, who said Mr Whippy was just for kids?

So far Scoop has only been available in London’s East End, but Ellis has big plans for the summer. “I’d like to do music festivals, art galleries, weddings, anything with that sense of theatre”. Last year during London’s Design Week designer [Tom Dixon] staged a takeover of London’s Trafalgar Square, joining forces with The Expanded Polystyrene Packaging Group to fill the popular tourist attraction with 500 chairs moulded from polystrene. Londoners were then invited to take them away for free, in what has become known as ‘the great chair grab’.

Why? Dixon was curious to see the future value placed upon these chairs created from an accessible everyday material – whether people will be content to appreciate them as objects in their own right, or sell them on eBay.  What really fascinates me about this project is that it’s just the tip of the iceberg in terms of free giveaways and social experimentation. Free content is one of the most talked about subjects on the web. I wonder where the future lies in terms of clothes steamer brands giving away free stuff and the interesting, community building, social exchanges that will take place thereafter. If you consider the cost of a billboard in Times Square (GOOD Magazine have some great price comparisons in their current edition) and the lack of impact they have in the most cluttered advertising playground of the world, just think of the incredible potential in the freebie arena.  I read about Klein Dytham Architects’ 20 seconds slide shows ages ago,(think it was the time of the nature – mankind – technology research – check out their ultra cool so it’s great to hear that their ultra forward-thinking and inspiring night are so making serious waves in the London creative community.

So, what pray tell is Pecha Kucha?

The Japanese term ‘Pecha Kucha’ roughly translates as ‘chit-chat.’ Up to fourteen participants get to show 20 slides for 20 seconds each, meaning the audience experiences an exhilarating range of speakers and images over the course of the evening. There’s also music, drinking and the inevitable exchange of ideas that occurs when you get so many architects, designers, artists and so on together in the same room.

The Pecha Kucha format was formulated by the Tokyo-based outfit. Marcus Fairs and design writer and curator [Max Fraser]have brought the event to the UK and organise all events across the country. In London, they have teamed up with at the with a series of events planned throughout the year.

With the below brand values how could you not?

  • We value personal growth.
  • We value mindful choice.
  • We value an individual’s ability to effect change.
  • We value optimism.
  • We value community.
  • We value integrity.
  • We value a diversity of opinions.
  • We value responsibility to our community and our planet.
  • We value simplicity and a life in balance.
  • We value a model for success in which all stakeholders share.
  • We value inspiration and encourage innovation.

The design duo made up of Toby Hadden and Dave Cameron are aiming to have 5 to 10 taxis driven by graduating design students from British Universities, providing complimentary rides to private views and parties.  The intention is to promote Young British Design and provide an opportunity for students to show their work, meet and greet VIP’s in the Design Industry, and to experience one of the biggest Design Exhibitions at the most affordable of prices.  Not surprising, the boys have had great interest so far from Universities, designers, design magazines, design companies and even broadcasting companies! The only thing that they are missing is some financial sponsorship. click here

Who amongst you is associated with some cool and groovy brand that SHOULD be part of this clever idea? Who so ever you are, get in touch with &made now!



Got the JetBlue Blues?

There is an important word in the term “we the web”. It’s WE. We’re in this together – we produce, we consume, we talk, we listen, we share, we respond, we apologize, we forgive. That’s WE the brand advocator (consumer) and we the brand guardian (company).

In crisis times not too long past, corporate leadership’s best efforts at contingency management was to post an official letter of apology on their website, contact as many PR houses and newsrooms as possible and hope that TV broadcasted appearances of groomed executives tritely rolling out the usual defensive expression of so called regret would in effect “manage the crisis”.

Such a response belonged to an era where consumers had no choice, hair clipper reviews, but to sit back and listen. Now in the age of digital convergence, we embody a “lean forward and participate” mentality, where consumers at very little cost and at considerable ease can share their thoughts and engage in a dialogue, not just in a one-to-one conversation with a brandowner, but with a whole community of peers who together actively debate the future of the brand.

The JetBlue meltdown last week is, in the history of crisis communications, monumental on many levels, not just because of JetBlue’s very human and sincerely apologetic on-line response, but because of the phenomenal, real-time sharing of experiences by the ordinary passengers held hostage by the airline.

Indeed, as the ice iced and de-iced on New York’s runways last week, JetBlue customers were posting photos from their phone on Flickr.com, uploading video on YouTube, posting to their blogs and even going so far as to create new anti-Jetblue blogs – JetBLueHostage.com.

These are the heroes of consumer activism, of web 2.0 culture. What’s incredible is not these individual actions by themselves, but their rapid on-line distribution. It seems that millions of eyeballs all around the world came head to head with engaging consumer-generated content, before JetBlue even had the chance to utter blue. That’s the power of the writable hypertext web.

When the ice hits the fans, there isn’t the luxury of time, nor the option of one-way, “you-talk-we-listen” controlled communication. Hyperempowered global citizens are on your case and corporate survival is built on open and honest words, an exchange of dialogue, genuine and direct policy and the speed with which you can get your voice heard. A brand’s best tool of defense? The web.

JetBlue nearly got it right. CEO David Neeleman’s humble YouTube videocast and the email of apology sent to JetBlue e-subscribers with the opening line, “We are sorry and embarrassed, most of all we are deeply sorry.” ring as true as the heartfelt tales of freezing JetBlue customers. JetBlue’s subsequent creation of the Bill of Rights, offering solutions and further apologies has consequences not just for the Jetblue brand of tomorrow, but the future of the airline industry.

Their response has been honest and considered, but, much to their peril, they undervalued their customer’s digital competence to share their experiences in real-time. JetBlue, like many corporate giants, didn’t fully understand the power of a well thought out digital contingency plan. According to blogger Matt Linderman stuck at JFK, a lone JetBlue representative with a megaphone regularly shouted updates on flight times at boarding gates. To stranded customers he was the most powerful man in the room because he had the tool to communicate the most up-to-date information, (apparently their PA voice system was inaudible). JetBlue failed to recognize the Internet as the modern-day and more powerful megaphone.

The experience of a brand is not just its message, but what it means to be interacting with it on many fronts, both on and offline, but increasingly more online: products, environments, informational services, employees, online service oriented plug-ins etc. Had JetBlue had a better digital brand management strategy in place, they would have had the telephone numbers and emails of all those affected and the mechanisms in place to send text messages and frequent email updates to the communication tools – blackberrys, laptops, cell phones – of their mobile customers. Better prepared, and presumably they would also have posted updates on both an internal wiki for employees to read and their webpage for friends and families of aggrieved passengers. Their 1-800-number wouldn’t have been ringing off the hook; those desperate for information would already have received it via other medium.

Today, brands have to have a more accessible persona because much of the understanding a consumer has comes as the result of interaction, not traditional consumption. Brands need to have a coherent model of how the interactions they provide fit together in a way that supports the ideology of the brand and their customer’s digital adeptness.

I wasn’t stuck in a JetBlue plane on a tarmac for 11 hours last week. In fact, the last time I traveled with Jet Blue I laughed myself blue at all their humorous messages of affection. This simple interaction created an impression that lived up to the brand personality, but it wasn’t necessarily a real impression of what the brand actually is. Advertising serves a purposed, but time and effort spend creating mechanisms for on-and-offline accountability is more valuable.

Jet Blue isn’t perfect, but I believe it strives for excellence in all that it does. Last week it was simply too slow and unprepared to respond to incidents that their customers were quicker and better prepared to react to. Like many corporations used to sluggish formal communication policies, they’re learning the new rules of communication. The right thing at the right time in the right manner never mattered as much.

I like Jet Blue and I’m standing by them. I’m also standing by the JetBlue “hostages”. Let customers choose who to associate with through informed choice, not blind manipulation. Let those who have suffered the blues and been neglected receive appropriate attention and compensation. Let brands build (and police) online mechanisms to create meaningful, real-time consumer intimacy. Let the dialogue continue. Let’s all get to a better place. After all, WE are in this together.

Will I Really Want a GPS Unit?

Do you really need a Gps navigation Unit? The direct answer is yes you will as whilst its easy to use your Smartphone, they have a few important things which if you abuse will cause you problems. Firstly they’re very expensive meaning that when you drop your Cell phone of the floor and damage the display screen, you will have a large fee to replace it. Secondly, almost all cell phones units, are not effective well with water meaning that if you’re outside in the rain, you will not be able to use your Cell phone in case it gets wet.

The specific Top Rated Car Navigation Systems, even for the most expensive version tends to be less expensive than a low priced Cellular phone therefore if it get stolen, lost or broken the problems for your wallet is substantially less. In addition even a really cheap GPS Unit will often include a lot of great features that will help with your own routing. These features could include turn by turn guidance, in built speakers or even lane support all to allow you to find your way from point A to point B in the quickest time.

I do think its totally obvious that you do require a specific Navigation unit, yet the actual question is do you have to choose the most high-priced GPS device, or can you actually cope with the best value unit on the market. Typically large, highly-priced GPS devices have a lot of features that you do not really need and therefore you will have essentially spent lavishly on functions that you really need not have got.

Unless you are going to do some major cross country driving, you really need to have traffic alerts? The honest answer is that whilst these are great to have, the additional cost means that you can quite happily do without them.  Choose a GPS unit that comes with beneficial features, but functions that you are planning to use. If you are not likely to use the features then there is really no reason in getting this model and you could as well spare the money and buy a more affordable unit.

On the same note as this, if you are going to do some serious cross country driving in your RV or Truck, make sure that you buy a GPS unit that is specifically designed for that mode of transport. There really is no point in buying the best car GPS device on the market if in fact your planning on taking your truck or RV out for a drive. If this is you, make sure that you buy a Truck or RV specific device as it will come with lots of features that have been specifically designed for you. Some of the great RV GPS Unit are by brand named companies such as TomTom or Garmin. Garmin for example make a the TomTom GO 6200 Reviews which is specifically designed for trucking and comes with software that will take you out of the way of any low bridges or away from restricted zones.

Tips on How to Get To Your Interview On Schedule

For anyone who is late for your job interview, you will have essentially failed at the 1st milestone as what you will be really showing by being late is that you can not be bothered with this particular employment interview.

Interview Preparation Using a GPS Navigation System

In the world we reside in nowadays, you will find a lot of technologies to help with your preparation and navigation and that in reality there is no reason to being late for a job interview and hiring directors will not likely accept it.  To ensure that you are at your work interview promptly, you need to ensure that your pressure washers for starters have prepared for your interview including learning about the company and what exactly they do well ahead of time, know how to arrive at your job interview and have cleared your current timetable to make sure that there is nothing that can over-run that could mean that you’re later for your job interview.

All the time employing directors hear a candidate saying that they’re sorry there delayed, because they got caught in a meeting. This is not accepted and will not be tollerated. For individuals who can not schedule a 1 hour job interview during the day, exactly how are you going to prepare your current work to ensure that your own due dates are met.

The second obvious excuse is that you got stranded in traffic or even worse still got lost. It’s really not acceptable to explain to your interviewer that you got lost. Given the technological innovations that we have currently available with Automobile GPS Unit Navigation Systems both as a single unit and on our mobile phones you seriously can not say that you had been lost. If you do you prove simply that you have not prepared for the job interview.

GPS units do not have to be expensive so there really is no excuse to say that you did not have any money. A good cheap Car GPS can cost you less that $100 and GPS unit even come so small they can fit onto your wrist in the form of a watch GPS Unit.

Our recommendation is always that you prepare for your employment interview the night before and make certain you job application printed out to take with, prepared your remarks regarding the business so that you could discuss this in an interview and know how to get to your interview to ensure that you are there in time. No reasons for being late.

How to Buy a Motorcycle GPS Unit?

If you have ever ridden a motorcycle you will know that they are designed to be lightweight a fast, however on the problems with being lightweight and fast is that they do not come with many luxuries and therefore and in-built GPS unit is out of the question which begs the question, how are you meant to know where you are going? Well you have a couple of choices. You can either buy some kind of GPS unit or you can get lost and find your direction by nothing more than pure luck.

When riding a motorcycle and after you have decided that you want to buy a GPS you have a few choices for which type of GPS unit you want to buy. You can buy a good Motorcycle GPS unit which you can mount on the handle bars of your motorbike, you can buy a good watch GPS unit which you can wear on your wrist or you can buy a good portable gps unit which you can mount on your handle bars or keep in your pocket. All these types of GPS units come with their added benefits and drawbacks.

Motocycle GPS Unit

Buying a specific Motorcycle GPS Unit is a fantastic way of getting from point A to point B to the best possible time and having a GPS unit that has been design specifically for your bike. This type of device will provide you with good turn by turn, spoken direction and come with added features such as bluetooth to help you pair you mobile phone to your GPS unit so that you can take phone calls. There are many Motorcycle GPS Unit models to choose from with a range of sizes, features and prices to suit all budgets. The downside is that you have to store this type of GPS when you are not using it which can be a problem if you have not taken a bag with you. Even the smallest unit will not easily fit into your pocket and to be honest they are quite expensive for a good model.

Watch GPS Unit

A watch gps unit will fit onto your wrist and give you directions to your destination. In principle this type of GPS is a great idea as it will give you your location and tell you where to go all from your wrist, however in reality they do not work quite as well as this and often due the small screen, rather than showing you your location on a map they will simple tell you the direction to head in, however they are small and can be taken everywhere with you. Typically they will lot add lots of features, but if you want a simple watch GPS unit to tell you where you are and where you want to go then this can be a great option.

Portable GPS Unit

Portable GPS units can and often are used on the road even though they have been designed really for use on the tracks and trails. This means that you do no get turn by turn directions, but it does give you a good overview of the road ahead and the direction that you should be taking. They can also tell you where to go if you want to take your motorbike off road and into the beaten track, however again you’re going to need to mount your unit onto your bike, however these type of Garmin portable GPS units are small enough that they can fit into your pocket so that you can carry them around.

The choice of which gps unit you should buy is quite difficult but hopefully this post will have shown you some of the advantages of each type of model. The last bit of advice we could give you to buy a GPS unit is to stick to the brand names such as Garmin and TomTom as these are major GPS manufactures that have been in production for many years and have learnt from all there mistakes that they have made in the past.

Want To Buy A SatNav? Here’s What You Need To Know

In the past satnavs had a reputation for taking car drivers down all the wrong roads, however given that technological know-how has advanced over the last few years, now when you input the exact address you can expect to receive instructions, an approximate time of arrival and any other information you require. Generally speaking there are two types of SatNav’s, a free standing model or an app downloaded onto your current cell phone.


Usually the more you choose, the greater the price. If all your driving is done in the united kingdom or the Republic of Ireland, then a basic satnav model will definitely be effective. Alternatively you can also buy satnavs that cover france and perhaps further afield. On many gps models there are even upgraded maps at a later stage that you either pay for when needed, or that are 100% free – sometimes for a whole year or others for the lifespan of the satnav.

Monitor Length and Width

Road safety is significant therefore you don’t want to be scrunching your eyes to see the direction plan, so it’s good to review the display screen size and then confirm you are comfortable with it. Most SatNav units range between 4 and 7 inches. Various GPS units offer a camera alarm, warning you every time identified speed cameras are in front of you. These kinds of systems typically will show the speed limit of the highway, as well as your present speed. Do check your sat-nav with regards to whether it provides updates free of charge.

On higher-end units traffic updates may be an option, alerting you of problems on the road ahead, either shifting your current arrival time accordingly or maybe providing you with an alternative route.


These models are will have been recommended by and whilst they provide the cheapest satnav’s on the market, prices are varible and will depend upon where you buy it however Amazon is a good option.  The TomTom road master which includes maps of the United Kingdom and even Western Europe. It provides free of charge map updates for the longevity of the unit and voice command that allows you to take control of your system with your voice and hands-free calling. The second best sat nav unit is the 5-inch Garmin Nuvi 3197LMT with full Europe life time maps and traffic, speed camera warns and hands-free calls. It guides by letting you know of actual landmarks, as an example “turn left after the park”. Despite the fact that well rated, it comes with a considerable price tag.

Software Applications

Mobile phone applications have matured and now given the performance of most smart phones the directions that are provides are nearly as good as the free standing models. Even so often the display is actually not large enough to see the maps on specifically any time a difficulty junction approaches and if you receive an incoming call the gps navigation changes to cell phone mode, which might be distracting.

Two Types

Type A is a network driven free of charge App for Android and IOS that enables you to share driver-useful information with other people on the road. It is easy to actively report accidents, hazards and street alerts, and it even tells you where the fuel stations are en-route, generally with current cost of fuel. For a totally free app it’s amazing, although it lags your journey slightly more in comparison with a satnav.

CoPilot Live Premium UK & Ireland is a great app that offers you approximately 3 additional routes for every trip and you can choose between views. Another highlight is a totally free Active Traffic feature for twelve months that calculates the quickest route around traffic jams, giving you an estimated time of arrival.